Deliveroo should focus on improving conditions for its riders rather than snarling at its critics

As riders staged a strike, Deliveroo launched an attack on their union and investigative journalists. It’s squarely on the wrong side of this debate, says James Moore

Deliveroo riders staged a strike as the company pushed back against critics (Getty)

A troubled flotation that saw even the City of London’s hard-headed investors calling Deliveroo out over the treatment of its riders left the company facing a choice. 

It could work to improve their conditions and adapt its business model with that aim in mind. Or it could double down and push back.

Care to guess which of those it opted for, on the day of a riders’ strike organised by the Independent Workers of Great Britain (IWGB) union?