The gaming industry has proved to be a Covid pandemic winner, with millions of consumers looking for relief from lockdown boredom, a sense of escapism and a way to connect with friends and family at a time when social interactions are scarce.
Humam Sakhnini, president of King, the company behind hit smartphone game, Candy Crush, tells The Independent: “There’s always a traditional view of gaming as something people will do on their own – but this became the exception, not the rule.
“Gaming is providing two great things: one is entertaining people and the second one is giving an avenue for people to connect with each other through games and building communities.
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