PwC’s bid to improve diversity is not woke. It’s shrewd business
The firm has voluntarily reported its disability pay gap and looked at pay based on socioeconomic background, in addition to reporting its ethnicity and gender pay gaps. James Moore explains why doing that will benefit its business
Culture warriors will hate what PwC is doing. I can almost hear them, as I write this, fulminating about the “woke accountancy” firm on the back of the measures it is taking to improve diversity.
Let me explain: The business already voluntarily reports its ethnicity pay gap along with the mandatory gender pay gap reporting that is required of all employers above a certain size. But this year it has also added disability pay gap reporting and has provided a number based on its employees’ socioeconomic background too.
We’re doomed, I tell you, doomed. Before too long you won’t be able to get in the office cafe for all the bally wheelchairs and there’ll be guide dogs sleeping in the corridors. Britain will soon be on its knees, swamped by a tide of political correctness, if this catches on.
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