Retail investors are going green – companies should start paying attention
Slapping on some green paint and calling it a day isn’t enough to repair a battered reputation – customers are starting to expect more, writes James Moore
The customer base of Interactive Investor (II) is made up of people who tend to be actively engaged with and interested in money, specifically their own.
How, then, would these people respond when asked about the ESG (Environmental, Social & Governance) issues companies increasingly want us to believe they care about?
The private investor platform decided to ask the question with respect to Rio Tinto, a natural resources outfit and one of the biggest FTSE companies that lots of people have never heard of.
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