The Start-up

How YoungPlanet is reducing waste by rehousing toys

‘It’s in a child’s nature to want more things, and it’s in parents’ nature to provide for them, but some of the things they have, they don’t use’ –Zlata Rodionova speaks to the founders of YoungPlanet

Wednesday 14 July 2021 21:30 BST
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<p>Emma and Jason Ash, who hope their app will become the go-to place for parenting items</p>

Emma and Jason Ash, who hope their app will become the go-to place for parenting items

From the latest LOL Surprise! playset to Star Wars themed figurines – not to mention baby bathtubs and bottles – many parents feel like their homes are taken over by toys their children no longer want to play with and items they no longer need.

Jason and Emma Ash, who live in west Berkshire with their three sons, hope to keep these objects out of landfill with their tech-for-good start-up YoungPlanet.

The app allows parents to list children's toys, books, clothes, and bigger items such as baby walkers or cots that they no longer need, while other users can request them for free.

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