The best Christmas ads come in small packages

This year’s commercials have shown that tired ideas can be subverted, and that good ones needn’t cost the earth

Hurrah for Aviation Gin, the drinks company that has freed the “Peloton wife” from the tyranny of her lousy bike and even lousier husband.

For those with no idea what I’m on about: Peloton is a ghastly online spin class in which people around the world compete with each other on static bikes whilst an instructor yells things like “let’s do this!” and “smashed it!”.

I’ve nothing against spin classes. I occasionally do one at my gym – the teacher blasts Motown at a bunch of middle-aged women for twenty minutes – and it’s the closest I’ve come to a disco in years.