As the world’s rich and infamous have their people check that everything’s tickety-boo on their private jets ahead of their flights to the World Economic Forum (WEF)’s annual bash, the organisation wants us to know that this is the year it has woken up to the climate crisis.
In the PR push that accompanies the countdown, it’s trumpeting that the top five risks facing the world are now linked to climate change, while promising to do its bit by going carbon neutral.
So will there be sherpas hired to bring in the biodynamic champagne for its delegates to quaff on foot? Perhaps not, but there’ll definitely be a few more evergreens to make the slopes look pretty outside over the next few years.
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