Daydreaming at work could carry ‘significant creative benefits’, research suggests

Employees who allow their minds to wander may find they can crack difficult challenges in new ways, writes Harry Cockburn

Tuesday 14 July 2020 15:30 BST
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Daydreaming can boost employees creativity in some scenarios, researchers say
Daydreaming can boost employees creativity in some scenarios, researchers say

While it may be the scourge of managers everywhere, employees with a propensity for daydreaming and allowing their minds to wander may actually reap “significant creative benefits”, new research suggests.

However, the study warns that for any true gains, those with their heads in the clouds must be engaged in the right kind of daydreaming.

A research team from Washington University in St Louis and Pontificia Universidad Católica in Chile found that daydreaming carried creative benefits for those who identified with their profession and cared for the work they did.

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