‘Cleanfluencer’ shares 7 steps to cheaper laundry

‘Cleanfluencer’ Laura Mountford says she now finds laundry a joy

How to make laundry cheaper, more sustainable and a lot more enjoyable (Alamy/PA)

Laundry isn’t something most people would describe as fun – but ‘cleanfluencer’ Laura Mountford is on a mission to change that.

At the very least, she hopes to help people get more control over their laundry, and make the process cheaper and more sustainable.

“I think laundry is over-complicated,” says Mountford, who regularly shares cleaning tips with her 555,000 Instagram followers and has now written a book – Live, Laugh, Laundry.