Taylor Swift is among the very top music stars in the world; her sellout concerts provide a remarkable and memorable experience for the thousands who attend. Except, apparently, they don’t.
After recent shows on Swift’s Eras tour, fans have complained about suffering from a sort of memory loss, unable to remember the details of what they witnessed – having paid handsomely for the privilege. Reddit boards have been chock-full of Swifties expressing their regret, with one fan saying they “honestly cannot remember most of the concert”. It’s a bit like government ministers and lockdown parties.
In fact, this is not a new phenomenon. Psychologists have been quoted across the media explaining that post-concert amnesia is a real thing, largely the result of neurons going bonkers through over-excitement. The subsequent sadness that accompanies the inability to remember, comes from the heightened expectation of assuming every minute of a longed-for experience will be indelibly etched on our memories.
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