It’s the latter if you care to consider the way the company and its peers, which benefit from the pricing power delivered by the quasi monopolies they frequently enjoy, sometimes behave.
Apple, for example, demands a 30 per cent cut from those who sell through its app store. This is the subject of a wildly entertaining court battle with Fortnite developer Epic Games, which has been effectively been cut off for trying to get around the vexatious T&Cs.
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