How did Zoom manage to flourish during the pandemic?

While businesses across the world floundered, the video conferencing app went from relative obscurity to a regular part of a day in the (home) office. Ben Chapman takes a look at the rise of the world's best known video conferencing platform

Zoom has jumped from relative obscurity to household name in a few months (AFP/Getty)

Video conferencing company Zoom has reported phenomenal growth, eclipsing even the most optimistic of Wall Street forecasts, as it quickly became the key platform for work meetings and social gatherings during lockdown.

In record time, the company’s name has jumped from relative obscurity to become one of an elite few firms that has become its own verb.

If you work in an office but now work from home, jumping on a Zoom call has probably become a regular part of your day.