Women’s football gets its ‘game-changing’ moment

A new three-year television deal will inject £15m per season into the women’s game and, it is hoped, take it to a bigger audience than ever before

Monday 22 March 2021 12:52
Fran Kirby and Sam Kerr celebrate
Fran Kirby and Sam Kerr celebrate

s with most things in the women's game, Emma Hayes has done it best.

"This is a day that everyone has been looking forward to, the announcement of a really strong broadcast partner that will help give us the viewership and exposure that the women's game has earned," she said.

Hayes is talking about a groundbreaking new three-year broadcast deal that will see Sky Sports show the Women's Super League for the very first time.

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