Women’s football gets its ‘game-changing’ moment

A new three-year television deal will inject £15m per season into the women’s game and, it is hoped, take it to a bigger audience than ever before

Fran Kirby and Sam Kerr celebrate
Fran Kirby and Sam Kerr celebrate

As with most things in the women's game, Emma Hayes has done it best.

"This is a day that everyone has been looking forward to, the announcement of a really strong broadcast partner that will help give us the viewership and exposure that the women's game has earned," she said.

Hayes is talking about a groundbreaking new three-year broadcast deal that will see Sky Sports show the Women's Super League for the very first time.

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