No one, not even the kids, can escape the plague of celebrity self-promotion under lockdown

The latest of these famous ‘helpers’ is Sarah Ferguson, who tells us she will be reading a children’s story every day on her YouTube channel

The Duchess of York announced she will be reading a children’s story every day on her YouTube channel (Getty/BFI)

Sometimes I am glad not to be a child.

So many older people think they know what will keep you happy and occupied, even when you’d rather be moping about doodling or playing in mud.

Celebrities are cashing in during the current lockdown by “helping” housebound parents deal with their bored offspring, offering exercise classes, cooking tips and bedtime stories – and many of them have merchandise to flog to this captive audience.