Apartment listing with 'racy' description goes viral

Rental has been saved by 46 people

Chelsea Ritschel
New York
Wednesday 12 August 2020 20:15
Apartment listing with 'racy' description goes viral

A listing for a one-bedroom apartment has gone viral for its bizarre, suggestive description.

The apartment, located on the Upper West Side of Manhattan, features a spacious living room, a bedroom, kitchen and bathroom, according to the listing on real estate website StreetEasy.

However, it is the apartment’s risque description, which attempts to highlight key features of the home, that has captured the attention of viewers.

“HIDE & SEEK (adult style),” the description begins. “A sexy king-size one bedroom where you'll find four, very large closets in which you can hide from your very, naughty playmate.

“And should you be lucky enough to be found, the two of you can retreat to the king-size bedroom where you both can romp & play, all night.”

The description then goes on to propose other possibilities for the eventual renter, such as inviting “many more” guests to “partake in communal games, held in your stadium-sized living room.”

“However, be mindful not to let your guests stay past dawn though, else they'll be sure to be beamed by glaring sunlight; not good for the 'walk of shame,’” the description concludes, presumably in an effort to point out the ample natural light in the apartment.

On Reddit, where a screenshot of the listing’s description was shared, people weren’t sure what to make of the unusual marketing tactic.

“Some niche marketing right there,” one person commented.

Another said: “I guess the adjectives of ‘charming,’ ‘bathed in sunlight’ and ‘cosy’ are done.”

Others suggested that the listing may have been a mistake, with one person writing: “Maybe one of the agents sent it to another as a joke, and they pasted it before actually reading it.”

“Otherwise, I think I’d be too nervous of what a black light would find to rent that place,” they added.

However, there were also those who found the description off-putting, with one person describing it as “trashy” and another suggesting the listing was in “poor taste”.

“No wonder this had been up for 25 days,” someone else pointed out.

The listing for the $2,500-a-month apartment hasn’t deterred apartment-hunters in the city, however, as it has been saved by 46 users on StreetEasy.

The suggestive description isn’t the only unusual listing by realtor Jean Kersaint, who also uses her sense of humour to describe other available apartments.

“Yes, you'll have to work really hard to get to me - like climb five flights of stairs - but I’m totally worth it,” a description for a two-bedroom walk-up in Manhattan reads. “You'll become just as gorgeous as I, as you develop buns of steel by the time you reach me on the sixth floor.”

The Independent has contacted Kersaint for comment.

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