Birds Eye launches fragrance for men

'We wanted to treat fans to something special from our iconic Captain,' says frozen food brand

(Birds Eye)

Frozen food company Birds Eye has launched a new fragrance for men with its iconic mascot, Captain Birdseye, fronting the campaign.

The company might be known for its fish fingers rather than its fragrance offerings, but that hasn’t stopped the brand from taking care over its debut eau du toilette, which carries notes of grapefruit and mandarin.

According to the brand, the fragrance was inspired by the “hypnotic and evocative power of the high seas” and has been created to remind wearers of the “fresh ocean breeze”.

The scent, which has been named AHOY! by Captain Birds Eye comes in a 50ml glass bottle.

Birds Eye is giving away 50 of the limited edition bottles for free in a competition conducted via its Facebook page.

The role of Captain Birds Eye has been played by Riccardo Acerbi, the 56-year-old Italian-born actor, since 2018.

Annalisa Fanali, Birds Eye spokesperson, said: “We know the British public have a soft spot for our Captain; in fact, you could even argue that he reached celebrity status after the unprecedented response to his debut calendar last year.

“So this Christmas, we wanted to treat fans to something special from our iconic Captain, by creating his own signature scent – after all, who doesn’t love the fresh aroma of the ocean?”