Cardi B performs onstage during 102.7 KIIS FM's Jingle Ball 2018 Presented by Capital One at The Forum on 30 November, 2018 in Inglewood, California.
Cardi B performs onstage during 102.7 KIIS FM's Jingle Ball 2018 Presented by Capital One at The Forum on 30 November, 2018 in Inglewood, California.

Super Bowl Music Fest: Cardi B proves the rainbow hair trend is back for 2019

More and more A-listers are experimenting with technicolour hues

Sarah Young@sarah_j_young
Sunday 03 February 2019 23:08

A trend that goes by many names, from rainbow and unicorn to kaleidoscope, colourful hair has dominated our Instagram feeds in recent years.

So much so, that the hashtag #rainbowhair currently boasts more than 800,000 posts on the photo sharing site.

And, if Cardi B’s latest hairstyle is anything to go by, the trend for technicolour hues is only going to get more vibrant in 2019.

This weekend, the Bodak Yellow rapper arrived at day three of the Bud Light Super Bowl Music Fest in Georgia, Atlanta, wearing a multicoloured wig that reached her hips.

The singer’s locks gradated in colour from pastel pink and lime green to burnt orange and highlighter yellow.

The 26-year-old complimented her rainbow wig with a magenta two-piece that consisted of a jewel encrusted buckle bra and matching hot pants, as well as a fringed leather jacket and Vetements sock boots.

This isn’t the first time Cardi B has sported a unicorn-inspired look. In June 2018, the artist posted a photo of her hair styled in a half-up-half-down top-knot, wearing a white dress and stiletto heels to match her rainbow mane.

Shortly after confirming her split from rapper Offset in December, the star also showcased a waist-length rainbow wig, while just this week she was spotted sporting a lilac beehive highlighted with flecks of pink and blue.

The I Like It rapper recently revealed that her wigs can cost anywhere from $500 (£381) to $800 (£611), depending on where she gets them from, and that's without the styling fee, which she says can cost an additional $200 (£152) to $300 (£229).

Cardi B isn’t the only celebrity that’s opted for a bold colour change. In recent years, everyone from Kendall Jenner and Katy Perry, to Alicia Keys, Rita Ora and Gigi Hadid have all made sure the trend for rainbow tresses cements itself in hair-colour history.

If you’re looking to change up your hair colour with a bold shade, and can’t quite stretch to the exorbitant heights of a Cardi B-style wig, then look to hair specialists Bleach London.

A vegan and cruelty-free brand that started with a one-chair salon at the back of a nail store, Bleach London has reinvigorated the hair colour industry of late, becoming synonymous with trends like ‘blorange’ and leopard print spots.

To satiate your fixation with all things unicorn-inspired, the brand has since bottled its notorious Super Cool Colours with a range of 14 shades including Tangerine Dream, Washed Up Mermaid and Slime Light.

The best part is that the colours are semi-permanent and fade out in two to 10 washes, meaning you can try out a rainbow mane without the colour commitment.

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