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Lifestyle Tech clever cars are leaving thousands of motorists ‘overwhelmed’ Cruise control, assisted parking, and Bluetooth connection are among some of the technical capabilities baffling motorists
Research has found it took drivers six months to discover their motor came with certain features (Getty Images) Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference. Read more In a poll of 500 car owners with a vehicle less than two years old, 68 per cent said they struggle to get to grips with everything – taken aback by the likes of sports mode, electronic handbrakes, and autonomous emergency braking.
And 40 per cent don’t believe they are using their beloved vehicle to its full potential – despite it being the most expensive tech purchase for 86 per cent.
Sat-navs, voice activation and reverse parking cameras are also things that bemuse drivers.
While 19 per cent haven’t even heard of blind spot alert, and 18 per cent don’t know about lane assist or digital key.
The research also found it took six months for 55 per cent to discover their motor came with certain features.
Following the findings, Hyundai, which commissioned the research, has created a quiz to expose the untapped potential of modern technology in new cars and give drivers the knowledge they need to make their car-owning experience more pleasurable.
Further research of 500 new car drivers also found people are most likely to use car tech when it’s integrated into their driving routines.
And in the future, motorists would like to see new tech that helps with comfort (48 per cent), followed by safety (40 per cent), entertainment (33 per cent), navigation (31 per cent), and self-driving (23 per cent).
It also emerged those under 40 are significantly more likely to want more comfort in their car, compared to older people, and 52 per cent of under-30s desire more in-car entertainment.
Dr. Martha Newson, a cognitive psychologist who facilitated the consumer study, said: “With any car purchase being one of life’s bigger spends, drivers should take more time understanding the tech available at their fingertips, so they don’t miss out on safer, more comfortable and more pleasurable experiences, every time they get in the car.
“We’ve proven that over half of drivers are missing out on this experience, and that’s why we want to bring this issue to light.
"I’ve been working with Hyundai to create this quiz to help drivers gauge how tech savvy they are and show them how to change their relationship with technology for a better overall driving and ownership experience.”
And it was an average of three-and-a-half months before owners got used to its technology – with more than one in 10 (13 per cent) not realising it came with features like lane assist and cruise control.
But 31 per cent don’t feel confident using the modern gadgets in their car, despite 73 per cent describing themselves as tech savvy.
However, eight in 10 like having the option to use advanced tech in their car – as it makes life easier for 55 per cent and leaves 39 per cent feeling safer.
While 34 per cent of those polled, via OnePoll , are so used to driving a modern car, they could never drive an older model again.
Ashley Andrew, president of Hyundai Motor UK, added: “It is interesting to see the divide between tech adoption in our wider lifestyle choices and that in our vehicles.
“We want to empower all drivers to embrace the technology available to them and seize the opportunity to engage with our innovative tech for a more pleasurable experience.”
Top 20 pieces of technology in a car that baffle modern car owners:
Cruise control Assisted parking Connecting different Bluetooth devices Sports mode Lane assist Assisted braking Different switch location for fog lights Wireless smartphone connectivity/charging Electronic handbrakes Sat nav Heated steering wheel Climate control Voice activation/recognition Blind spot detection Remote engine starting Reverse parking camera Automatic boot Blind-spot alert Massage seats 360-degree camera
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