Aldi unveils Christmas advert teaser starring Kevin the Carrot

The character has appeared in Aldi’s Christmas campaign for five years running

Olivia Petter
Monday 02 November 2020 09:33
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Aldi Christmas ad- 'Peel the Need'

Aldi has released a teaser for its 2020 Christmas advert that stars Kevin the carrot for the fifth year in a row.

The supermarket chain posted a short video on social media on Sunday featuring the beloved character in a plane with a turkey named Lieutenant Turkey.

In the video, which Aldi says was inspired by Top Gun, Kevin and the turkey fly through the sky at high-speed with Kevin shouting, “Brace yourself, Turkey!”

Father Christmas soon flies by with his reindeer, stopping to take a photograph.

Lieutenant Turkey then explains he is “roasting” and goes to open a window in the plane.

However, instead of opening a window, he accidentally presses the eject button and Kevin is promptly ejected from the cockpit, shouting “No, Turkey!”

The short clip ends with Kevin shouting for help as he parachutes through the sky.

The phrase “#WhereisKevin" then flashes across the screen.

Social media users have reacted swiftly to the new video and expressed concerns over Kevin’s whereabouts.

“Oh no!!!! I’m heavily invested in the adventures of Kevin now,” tweeted one person.

“We all need a bit of Kevin right now,” another added.

Aldi has not yet revealed when the full advert will be released.

Last year, the supermarket retailer’s advert saw Kevin the Carrot go up against a gang of brussels sprouts inspired by the Peaky Blinders, a Birmingham street gang led by Cillian Murphy in the BBC drama of the same name.

Led by the threatening Russell Sprout, the mob had Kevin tied up against a cheese grater, angry that he and his family have made the carrot one of the more popular vegetables on the Christmas dinner table.

With the help of a tomato called Tiny Tom, named after Tiny Tim in Charles Dickens’ A Christmas Carol, Kevin was able to escape the grasp of the Leafy Blinders.

He then makes his way to a circus tent to perform Robbie Williams’ “Let Me Entertain You”, with the lyrics changed for a festive twist.

“Sprouts are gone and Kevin’s here, shower me with festive cheer, break those mince pies over here, with cream!” Kevin sang.

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