Christmas ad campaigns have a way of warming the soul, regardless of whether you’re a festive fanatic or a bona fide Grinch, and Boots’ contribution is a heartwarming reminder why.
The short film tells the story of a mother-daughter relationship through the eyes of a teenager and recognises the importance of close family bonds over the Christmas period.
The sentimental themes are reflected by the ad’s soundtrack, which is a take on Robbie Williams’ “She’s The One”, only the track is named “She’s Me Mum”.
The ad begins by depicting a woman named Clare attempting to style her daughter Molly’s hair, which elicits some huffing and puffing from the teenager as her mum struggles to tie her hair up.
Next we see Molly walk in on her mother crying in front of the TV, which makes her roll her eyes in disdain.
Other classic mother-daughter moments featured in the ad include one scene when Molly runs down the stairs, clearly on her way out, in a full face of makeup, which Clare swiftly tells her to take off.
But things take a turn for the touching when Molly stumbles across her mother singing confidently at a Christmas market as part of a choir, which is made up of Boots colleagues and members of London community choirs.
This prompts the angst-ridden teenager to see her mother in an entirely new light, and she proceeds to buy her a red lipstick for her next performance.
Marketing director for Boots UK and Ireland, Helen Normoyle explains how the advert was inspired by the idea of buying gifts for people which show you really “get” them.
“Christmas and the festive period is a perfect time to bring together friends and family, and we wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones,” she says.
“The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted. Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.”
The ad will make its TV debut on 10 November during the X Factor live show.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies