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Aldi launches prosecco chicken in time for Christmas

If it isn’t infused with prosecco, is it even a meal?

Olivia Petter
Tuesday 12 December 2017 15:33 GMT
(Getty Images/iStockphoto)

We have officially reached peak prosecco.

You’d be forgiven for thinking we had arrived at such saturation already, given that crisps, cheese and even popcorn now come in prosecco-flavoured form.

Alas, the enterprising spirit of British supermarkets knows no bounds and prosecco chicken will be hitting the shelves at Aldi this Christmas.

The £4.99 prosecco-infused delicacy is basted with a marinade made from the tipple du jour and topped with a wine and mushroom seasoning and edible gold flakes, naturally.

The chicken maintains its distinctive flavour by roasting inside its bag, allowing it to soak up every last bubbly drop of the Italian sparkling wine.

While prosecco chicken may not be the first foodie fusion that springs to mind when daydreaming about your Christmas lunch, it might be less kitschy than you think.

Beer-battered fish, red wine and steak, Guinness chocolate cake…food and alcohol do make one cracker (festive pun intended) of a combo.

It was only a matter of time until some savvy supermarket capitalised on the nation’s obsession with prosecco by giving it a culinary counterpart.

“Aldi is never one to miss a trend which is why we created the specially selected prosecco infused British chicken with gold shimmer,” explains Julie Ashfield, joint managing director of corporate buying at Aldi UK.

“This fun and festive product is another example of amazing quality at Aldi’s everyday low prices.”

The specially selected prosecco infused British chicken is available to buy in Aldi stores from 14 December.

For those seeking the full prosecco-flavoured fare this festive season, Aldi shoppers can also pick up prosecco, cranberry and orange cocktail sausages, prosecco and peach panettone and honeycomb with prosecco sugar.

All that's missing is prosecco potatoes, though we suspect they're on their way.

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