Deodorant brand launches packaging catered for people with disabilities

Features such as a magnetic closure and a hook make it easier to use with one hand

Ellie Abraham@ellieabraham
Tuesday 27 April 2021 16:05
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Antiperspirant brand Degree has made the world’s first deodorant that is specifically catered for the use of those with disabilities.

Though many live with a disability, products are rarely created with disabled users in mind.

Because deodorants can have difficult caps and twist or spray functions, Degree (owned by Unilever and sold as Sure in the UK) wanted to create a concept product that was specifically catered to the needs of consumers with disabilities.

The design of the packaging of Degree Inclusive has features that are accessible and easier to use with the use of one hand, for example.

A hook design, improved grip placement and a magnetic cap closure make the product easier for those with limited mobility or sight to use.

Additionally, the larger applicator allows users to achieve a broad coverage with each use. Instructions on the packaging are also written in braille for the visually impaired.

Degree worked in partnership with the Muscular Dystrophy Association and non-profit organisations Open Style Lab and The Lighthouse Chicago to ensure the prototype would benefit its targeted audience.

Working alongside a team of engineers, designers and occupational therapists, Degree asked 200 people with a diverse range of disabilities to use the prototype and plan to factor their feedback into any redesigns before commercial launch.

Kathryn Swallow, Global Degree Brand Vice President, said: “As a brand that’s committed to inspiring confidence in everyone to move more, Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.”

She continued: “With Degree Inclusive, we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.”

While this product will initially be introduced to a US audience, Unilever UK does also own the UK deodorant brand Sure.

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