Three collaborations that blur the line between fashion and interior design

The overarching message coming from both fashion and interiors is one of investment: buying fewer, better quality items for your home and for your wardrobe, says Anya Cooklin-Lofting

It seems natural that the brands you wear would enhance the space you dress in (Lanserring X Jenny Packham)

The parallels between fashion and interior design are multiple. We all aim to reflect our personalities through what we choose to wear and what we bring into our homes. We (oftentimes reluctantly…) follow trends, trying out a Bardot neckline or perhaps a few new velvet cushion covers. For example, the ubiquity of maximalism across both fashion and interiors has seen us hang the most exquisitely detailed wallcoverings and don the boldest print dresses.

However, the overarching message coming from both fashion and interiors is one of investment; buying fewer, better quality items for your home and for your wardrobe. The line between fashion and interiors is blurring where these higher-quality investment pieces are concerned. This week, I’ve gathered three of the most exciting collaborations bringing us heirloom-quality pieces for the home, inspired by some of the most iconic runway minds.

First is the coming-together of bespoke kitchen designer Lanserring and one of the UK’s most successful independent fashion brands, Jenny Packham, to create Esquisse, a walk-in dressing space boasting luxe finishes like oiled brass and rich timbers.

Red carpets the world over have been skimmed by the hems of Packham’s iconic designs, worn by some of the most revered women of this generation, including Uma Thurman, Angelina Jolie, Emily Blunt, Dita Von Teese, the Duchess of Cambridge and Taylor Swift, while Lanserring kitchens can be seen in some of the world’s most sought after homes.

‘Jenny knows exactly how her clients feel, not only when they are wearing her garments, but also understanding what kind of space they are looking for when they are getting ready’ (Lanserring X Jenny Packham)

Bernd Radaschitz and Alex Beaugard, co-founder and design director of Lanserring, tell me: “While our projects to date have been centred around designing haute-couture, bespoke kitchens, we are often asked by our clients to create dressing spaces. Working on these projects with internationally renowned and respected fashion designer, Jenny Packham, has been a unique opportunity to conceptualise such beautiful dressing spaces.”

The team adds: “The Esquisse has been designed through the eyes of the maker, combing both Lanserring and Jenny Packham’s vision. Jenny knows exactly how her clients feel, not only when they are wearing her garments, but also understanding what kind of space they are looking for when they are getting ready, whether that is for the day ahead or for a special occasion.”

‘Ralph Lauren has been a fan of the English pottery for many years – a relationship that has culminated in a transatlantic collaboration’ (Burleigh X Ralph Lauren Collection)

Next is the new collaboration between heritage British pottery, Burleigh, and global fashion brand Ralph Lauren. The Spring 2019 collection comprises dining sets in three Ralph Lauren motifs on traditional Burleigh shapes.

One of the world’s leading fashion designers, Ralph Lauren has been a fan of the English pottery for many years – a relationship that has culminated in a transatlantic collaboration that celebrates its authenticity and the skill that goes into creating a piece of Burleigh.

Finally, fashion house Laura Ashley has teamed up with heritage carpet maker, Brintons, to create a new range of carpets in classic Laura Ashley colours and styles. This is the most recent instalment in a series of collaborations between the quintessentially British brands that has spanned a decade.

‘Both Laura Ashley and Brintons have a strong heritage of creating intricate, beautiful prints’ (Brintons)

Lisa Conway, residential marketing manager at Brintons, tells me that it is the deep-rooted connection that Laura Ashley customers have to the clothing that translates into the home market. Conway says: “Both Laura Ashley and Brintons have a strong heritage of creating intricate, beautiful prints based on heritage designs from vast historical archives, so the collaboration feels very natural.”

The 12 new carpet designs in the collection combine the elegant, country-style designs that have made Laura Ashley the brand it is today with the home comfort of a soft carpet from Britain’s leading carpet manufacturer.