After announcing an 18-month hiatus from music in August, the four-time Grammy Award winner celebrated the official launch of ‘Bertie Blossoms’ – named after wife Cherry Seaborn – on 29 September 2019 in Notting Hill.
Guests at the event included former footballer Peter Crouch and model wife Abbey Clancy, who were spotted with glasses in hand outside the venue, alongside Sheeran and Seaborn.
Formerly a Spanish restaurant, Sheeran’s new venture has been undertaken alongside manager Stuart Camp, who also acts as his business partner.
The bar, which is located on Portobello Road opposite restaurant Pizza East, is set over two floors and is rumoured to be doubling up as a music venue.
Announcing the launch on Instagram, the 28-year-old posted snaps of cocktails and food from the Bertie Blossoms menu, alongside snaps of him pulling pints, writing: “’Me and @stuartcamp73 have opened up our own bar in London.
It’s called @bertie_blossoms, and it’s on Portobello road, opposite Pizza East. Good beer and good food. Pop in when you have time, hope you like it!”
This isn’t Sheeran’s first experience as a pub landlord. The star already presides over The Lancaster Lock, a pub located in the centre of his Suffolk estate – and also named in honour of his wife.
He’s also previously confirmed that a secret tunnel links his north London home to a private pub, inspired by the maze of hidden passages he spotted on a visit to Lord of the Rings director Peter Jackson’s house.
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