Model Emma McVey criticised for losing 28lbs just 10 days after giving birth

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A model has come under fire for revealing she lost all her “baby weight” just 10 days after giving birth.

Emma McVey, who welcomed her son Chester earlier this month, is no stranger to negativity.

During her pregnancy, the model was often the target of trolls who slammed her for the size of her baby bump meaning she regularly had to defend herself for the way her body was adapting to motherhood.

But, now she's facing new criticism after telling her 500,000 followers that she is back to her original weight less than two weeks after giving birth.

Concerned by the pace at which McVey shifted the pounds many have criticised her for being vain and putting unnecessary pressure on women to “snap back” post-partum.

Sharing a photo of her holding her baby Chester, the model captioned the post with a lengthy explanation of how she managed to the lose two stone she had put on during pregnancy.

“I’m back to my original weight and shape in 10 days!,” she wrote.

“I gained a total of 28lbs which was a good amount of weight for me and Chester who was 6lbs2.”

McVey said she lost the weight by drinking fat loss shakes but also ate a balances diet.

However, while most people praised the model for the way she looked, many were quick to criticize her saying that she was setting “unrealistic” expectations.

“Not a realistic post to be honest, nor is this a positive thing to post for young idealist women who follow you. Sorry I never post negative responses but this has annoyed me,” one person wrote.

Another added, “Super unrealistic and unhealthy to even be thinking of losing weight just after giving birth.

“Way to go for putting even more pressure on mums out there."

With every woman responding differently to pregnancy, post-partum weight loss should be approached on an individual basis and the NHS states that women are advised against dieting while breastfeeding.

In fact, it says that women who feed their babies with breast milk for the first six months may require an additional 330 calories a day, but this may differ between individuals.

The NHS also suggest that if the pregnancy and delivery are uncomplicated, mothers can start a mild exercise programme consisting of walking, pelvic floor exercises and stretching immediately after giving birth if they so wish.

However, women who have had complicated deliveries or caesareans should not resume pre-pregnancy levels of physical activity before consulting their medical caregiver.