A quick look inside most fashion savvy folks’ wardrobes and chances are you’ll spot a pair, or two, of trainers from one of Adidas Originals and Pharrell Williams’ collaborations.
So, it might come as no surprise to learn that the sportswear stalwart has joined forces with the singer once more.
This time, the ultimate designer duo take a trip to northern India as they pay tribute to the ancient spiritual Holi Festival – a springtime celebration of colour that sees attendees cover their bodies and throw bright powders into the air.
Split into three separate launches the first – Hu Holi Blank Canvas – landed in stores on 23 February and serves up four pieces of clothing and footwear in a crisp white colourway ready to be covered in Holi’s technicolour powders.
As a follow up to this pristine collection, the team then launched the Adicolour range which consists of classic Adidas Originals pieces, from T-shirts and track tops to shorts and track pants, in bold tone-on-tone combinations of primary red, green, blue and yellow.
The final instalment dubbed Hu Holi Powder Dye continued this exploration of colour but this time using a revolutionary powder-dyring technique to create one-of-a-kind pieces.
The collection includes five footwear options and four apparel styles as well as a limited edition Hu Holi beach towel designed in a mesmerising swirl of pastel tones.
The Hu Holi Powder Dye collection pre-released last weekend at Adidas Originals stores in India and online, while a worldwide launch is scheduled for 16 March.
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