Chung, who runs her own eponymous label, has been an avid supporter of the British Heritage brand for many years, having worn the label’s signature jackets to several Glastonbury Festivals over the years.
It was revealed that the presenter-turned-fashion designer would be partnering with the fashion brand last month.
On Sunday, the 35-year-old launched the collection, Barbour x ALEXACHUNG, which is comprised of seven jackets, three tote bags and a bucket hat, all inspired by the Barbour archives which date as far back as 1910.
Three jackets are available as of 9 June, while the rest of the collection will launch on 2 August.
Chung’s first drop in the two-year, four-season deal with the 125-year-old label is comprised of The Barbour Patch – an archive Barbour Beaufort-inspired patchwork, – The Edith – a traditional outdoor jacket with plenty of pockets and a signature corduroy collar –, and The Pip – a rain jacket inspired by Barbour's 1973 nylon smock that features a lace-up storm front and a zipped map pocket.
The key differences between the original Barbour jackets and those designed by Chung are the shorter sleeves, snugger silhouettes and exterior label detailing.
The additions also feature a new logo designed especially for the collaboration which features a lighthouse motif and both brand names.
Speaking of her personal relationship with Barbour, from riding horses around her childhood home of Hampshire to storming the mud-ridden fields of festivals, Chung said: “Some of my happiest memories have unfolded in a Barbour.
"The smell of the wax alone makes me feel like I’m home. For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future.”
Barbour's Global Marketing and Commercial Director Paul Wilkinson added: “We are delighted to be working with ALEXACHUNG on this exciting collaboration.
"It combines Barbour’s classic tradition with the fashion, style and wit of the ALEXACHUNG brand to create a very special collection that is practical, alluring and fun to wear, designed for festivals and a life outdoors.”
There was a time when Barbour jackets were the sole reserve of the country set but ever since the brand became popular with a slew of new young and trendy fans – including Lily Allen, Sienna Miller and Fearne Cotton – the distinctive waxy finish and corduroy collars have become an integral part of British festival fare.
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