Alexa Chung announces first ever sunglasses collection

The capsule collection has been described as ‘retro yet contemporary’

Sabrina Barr@fabsab5
Monday 18 February 2019 09:28
London Fashion Week: Alexa Chung shows off her new collection

Following on from Alexa Chung's second consecutive runway show at London Fashion Week (LFW), the designer has announced the launch of her first eyewear collection.

The sunglasses range, created in collaboration with Sunglass Hut, draws inspiration from the past with its vintage-style frames and tinted shades.

Pieces from the collection were first debuted at Chung's LFW show on 16 February, with several of the models on the catwalk wearing the designer's sunglasses.

Described as "sophisticated yet feminine, retro yet contemporary", the limited-edition capsule collection consists of two different styles.

The first, an oversized pair of "old school" sunglasses priced at £149, comes in three different varieties: black, white and tortoise shell.

The second pair of sunglasses, which also cost £149, have been designed with a slimmer frame and come in black or tortoise shell.

Chung shared a teaser of the collection on Instagram on Friday 15 February, before later unveiling the range.

Chung explained that she often finds herself opting for "vintage frames" when deciding on her daily ensembles, which is why she chose to include the throwback-style sunglasses in her eyewear range.

"I revisited iconic moments in film and music to make a variety of styles that feel both timeless and timely," the designer said.

"Scott Walker, Fellini, Elvis and Anna Karina to name but a few shady icons of mine, all helped shape the direction of this eyewear capsule."

Each pair of shades come with a cross-body leather pouch when purchased.

Several of Chung's Instagram followers have been expressing their excitement over the release of the collection.

"Wow, these are truly perfect," one person wrote.

"Well I need these," another added.

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The eyewear range is available exclusively at Sunglass Hut online and in stores for one week only.

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