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Ashley Graham uses completely unedited photos for new swimwear line

The plus-size supermodel shows off her curves and swimsuit line in completely unedited photos

Chelsea Ritschel
Tuesday 01 May 2018 21:56 BST
Ashley Graham's new line of swimwear is completely unedited (Swimwear For All)
Ashley Graham's new line of swimwear is completely unedited (Swimwear For All) (Swimsuits For All)

Supermodel and plus-size advocate Ashley Graham has just launched a new swimwear line with a surprising twist.

In collaboration with body-inclusive brand Swimsuits For All, Graham’s new campaign, “Power of Paparazzi,” ditches the typical edited photos you find with swimwear campaigns.

Instead, the Ashley Graham x Swimsuits For All collection shows off completely unretouched images of Graham modelling the swimsuits - and we are here for it.

According to Swimsuits For All’s Instagram, they came up with the idea to keep the photos authentic while looking at the photos of Graham from the shoot in Miami.

Featuring Graham posing on old-fashioned cars in one-pieces and bikinis, the brand wrote: “We thought ‘Why not use these as the campaign images?’’ - and so they did.

Of the unedited photos and the new campaign, Graham said: “This campaign is different than any other I have worked on throughout my entire career.

“I hope these images instil a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

On social media, people are praising the model for her confidence and dedication to body positivity.

"This is beautiful. Thank you for keeping it real," wrote one person on Instagram.

Graham has previously collaborated with Swimsuits For All - in a campaign called “Power of the Journey” the supermodel posed alongside her mother to prove that swimsuits are for all bodies and ages.

The line, which includes nine beautiful pieces, is inspired by the “art deco style reminiscent of the 1920s, according to the press release, and is available today on

The pieces are available in sizes 4 to 22 and range from $102-$120.

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