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Balmain x H&M: Watch the full campaign video starring Kendall Jenner

A week ahead of the collection's release the full music video style campaign has been released. 

Emma Akbareian
Thursday 29 October 2015 12:41
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This time next week, if you go anywhere near an H&M store you're likely to encounter absolute chaos as shoppers clamour to get their hands on the eagerly anticipated collaboration.

If the teaser videos, sneak peeks and campaigns aren't enough to persuade you to get on board, perhaps the full campaign video will do the trick:

Starring Kendall Jenner, the futuristic video sees different versions of the model face-off in a subway dance battle, all master-minded by Balmain creative director Olivier Rousteing.

Set to a dance floor ready track 'Walk for me' by Ferdinand & Vaz, the video is far more music video then clothing campaign - although all cast members are of course decked out in the collaboration.

The video finishes with Rousteing making the announcement "Next stop, H&M Balmaination"

The campaign video follows last week's New York event where the collection was previewed in an exclusive catwalk show modelled by Rousteing's favourite muses including of course Jenner, Gigi Hadid and Jourdan Dunn all who star in the campaign.

The evening finished with a surprise comeback performance by boyband Backstreet Boys.

The collaboration hits stores and online next Thursday 5th November, hm.com

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