The Independent’s journalism is supported by our readers. When you purchase through links on our site, we may earn commission.

Minimalism and urban culture: Boohoo launches capsule collection for men

It has everything from underwear to a graffiti print jacket

boohooman.com launched in 2013
boohooman.com launched in 2013

In 2006 the online shopping destination boohoo.com was born and now trades in over 200 countries worldwide.

On the back of this continued success, and having done meticulous research into how their male customers liked to spend their hard earned cash, a committed menswear site, boohooman.com, was launched in 2013.

What the site offers is a cornucopia for the fashion savvy gent to cherry pick from, with new styles dropping almost every week.

And with a fashion features section on the website called The Manual, pinpointing style icons and future trends, its pretty clear that the overall mission was to make your shopping experience personal and engaging.

Well, mission accomplished; traffic to the site in December of last year hit almost 500,000.

In the hope of building on these figures a capsule collection arrives on site this month. Made up of 11 pieces – ranging from underwear to hats and watches – it takes its inspiration from urban culture and has a minimalist colour scheme of black and grey.

But the statement piece of the whole collection is a black biker jacket, emblazoned with the logo white graffiti print, using the letters MAN.

It's a collection that's almost certain to appeal to already existing customers, with the hope of catching the eye of new ones too. And as you would expect, everything is incredible value for money, which is always something to shout about.

Available at boohooman.com

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in