Starring supermodel Naomi Campbell, her mother Valerie Morris-Campbell, rapper M.I.A. and actors Matt Smith and Kristin Scott Thomas, Burberry celebrates festive familial traditions with the visually spectacular film.
The campaign was shot and directed by British artist and photographer Juno Calypso, whose body of work has focused on themes such as solitude and femininity in the past.
The Christmas campaign, titled "Close Your Eyes and Think of Christmas", marks the first from the British fashion house since Riccardo Tisci took over the reigns as creative director earlier this year.
Tisci has had a huge impact on the brand since entering the fold, leading to the company surpassing its profit expectations and overseeing the redesign of the recognisable Burberry logo.
The new logo, conceived by British designer Peter Saville, can be seen on multiple occasions throughout the film, on the silk scarf worn by Thomas as she stands in a train carriage on her way to a family gathering and even on the seat covers beside her.
The campaign highlights Burberry's inclination for combining sophisticated garments with dazzling accessories, with Thomas wearing the quintessential Burberry trench coat paired with gold, drop earrings.
Smith and M.I.A. also look as elegant as ever as they sit opposite one another in an understated café in the film, standing out against the blandness of the tiled wall.
The former star of The Crown cuts a serious figure in a tartan jacket and tan sweater combination, while the rapper wears a brown trench coat and has her hair styled in a 1960s fashion with a silk Burberry scarf.
One of the most defining moments of the entire film comes near the end, when Campbell appears alongside her mother, Morris-Campbell.
It's been several years since Campbell and her mother have starred in a campaign of any sort together, which made their appearance in the film that much more poignant.
"It's been nearly four years since Naomi and I last worked on a shoot together, so this was a really special moment for me," Morris-Campbell says.
"I'll remember this project for a very long time and I'm honoured to be part of Burberry's history."
This campaign contrasts with the brand's 2016 festive film, which told the story of founder Thomas Burberry, his development of the brand and his relationship with his wife.
While both adverts touch upon similar themes of love and family, Burberry's latest campaign is markedly more sinister, with the rendition of "Carol of the Bells" playing throughout like to send chills down anyone's spine.
Campbell and her mother both wear garments from the upcoming collaboration between Vivienne Westwood and Burberry, which is going to be made available in-store and online from December 6.
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