Burberry's new video campaign celebrates young LGBT+ community

The project is titled 'Wrapped in Love'

Sarah Young
Thursday 15 February 2018 13:55 GMT
LGBTQ+ couples star in new Burberry ad campaign

To celebrate its latest collection Burberry has launched a new photo and video campaign featuring a cast of loved-up LGBT+ youth.

After announcing that he would be standing down from the British fashion label after 17 years, chief creative officer Christopher Bailey recently revealed that his final collection for the brand would be a celebration of LGBT+ communities.

To be presented at London Fashion Week, the autumn/winter 2018 collection will reimagine Burberry’s iconic check print to incorporate the rainbow flag - an emblem that has become an international symbol of pride and diversity.

But, Bailey isn’t stopping his commitment to change there. Aside from giving birth to the rainbow check and donating to three charities, the openly gay designer has cast a portfolio of young LGBT+ people in his latest photo and video campaign.

Titled “Wrapped in Love”, the project has been created in collaboration with Alasdair McLellan – the same photographer that co-curated Burberry’s "Here We Are" exhibition last year – and them. – a next-gen community platform that covers a range of topics through the lens of today’s LGBT+ community.

In the video, a series of young couples lock lips, dance and discuss what it means to be in love, all while wrapped in Burberry’s new rainbow check.

Speaking affectionately about their partners, the cast fire off words to describe their other halves including cute, sweet, crazy, empowered and illuminated.

Later, they go on to open up about what it is they look for in a companion,

“To have someone to speak to”, one person declares.

“Someone to make me think”, another adds.

The campaign also features a series of raw portraits of the couples including Nadine and Tia, Alix and Grace and Jack and Thomas.

Curated under the progressive vision of Bailey, them. states that the powerful project serves as a stark reminder “that queer people don’t just sit idly on the margins of culture.”

The February 2018 show, which will unveil Christopher Bailey’s last collection for Burberry, will take place in London at 5pm on Saturday 17 February and will be streamed live on Burberry.com.

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