Chanel is selling a water bottle for £4,410 and it's nearly sold out
The flagship store on Bond Street confirmed they didn’t have any in stock
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
In a bid to reduce single-use plastic consumption many eco-conscious consumers are choosing to invest in (slightly more expensive) reusable versions of everyday items like water bottles.
But paying over £4k for a bottle might seem a bit of an ask even for the most environmentally friendly among us.
That isn’t stopping luxury fashion house Chanel, which has started selling a water bottle for £4,410.
The luxury "flask bag" is complete with a quilted lambskin sleeve, gold chain handle and interlocking Chanel logo.
It first went on sale online in November and recently came to the UK. But it is already selling out.
The flagship store on Bond Street told The Independent that it had sold out of the product in stock while nearby store in Chelsea confirmed they had one left to purchase.
At the Grammy Awards last week American singer-songwriter Maggie Rogers was seen with the bottle on the red carpet. She told reporters: “Sustainability is a really important thing to me.”
Chanel first sold a water bottle in 1994 when it was modelled by Claudia Schiffer and Carla Bruni. These days the original 1994 holder can fetch £8,500 on luxury resale websites (and that is without the gold bottle insert).
The Chanel bottle is not the most expensive to ever go on sale. That prize goes to the Acqua di Cristallo Tributo a Modigliani bottle, sold for £45,000.
Although, unlike the Chanel model, that did include water which was sourced from France, Fiji and Iceland and sprinkled with “gold dust”.
Only one was ever sold, at auction in 2010, to raise funds to combat the climate crisis.
The same bottle designer has also produced a £3.4m platinum version, but there is no evidence anyone has actually paid for it yet.
In December, Taylor Swift wore Chanel on the cover of British Vogue to raise awareness of sustainability in fashion, the publication’s editor-in-chief said.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments