Models walk the runway during the Chloé show at Paris Fashion Week, 2 March 2017
Models walk the runway during the Chloé show at Paris Fashion Week, 2 March 2017

Chloé announces partnership with Unicef to promote gender equality

Marketing campaign to be released on International Women’s Day

Sabrina Barr
Friday 11 October 2019 16:00
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Luxury label Chloé has announced a three-year partnership with Unicef in aid of gender equality.

On Friday, the French fashion house revealed it had partnered with the United Nations Children’s Fund to help finance programmes that support girls in education.

As part of the partnership, the brand will sell paraphernalia such as T-shirts, necklaces and bracelets in order to raise money for Unicef programmes that provide young girls and women with digital and technology skills.

Profits will be distributed to programmes in countries including Senegal, Morocco and Bolivia.

“Contributing to girls’ education will give them more chances to fulfil their dreams,” said Geoffroy de la Bourdonnaye, chief executive officer of Chloé.

A marketing campaign dedicated to Chloé and Unicef’s partnership will be launched next year on Sunday 8 March.

The launch of the campaign will coincide with International Women’s Day, which takes place on that date every year.

All proceeds from sale of the items in the special collection will be donated to the Unicef fund.

Chloé is also due to announce three female ambassadors for the campaign.

Last month, Ellie Goulding wore a bespoke Victorian-inspired Chloé gown for her wedding to art dealer Caspar Jopling.

Goulding’s bridesmaids also wore bespoke creations by Chloé, donning matching pale blue silk cadi dresses, which were embroidered with an organza braid.

Earlier this year, French fashion label Roland Mouret announced a campaign in support of The Circle, a non-governmental organisation founded by Annie Lennox in support of gender equality.

The brand created a T-shirt, embossed with the slogan "Your Lies Are Not My Dreams", with all profits being donated to Circle initiatives across the globe.

In May, Gucci made a feminist, pro-choice statement at its Cruise 2020 show amid the introduction of several anti-abortion laws in the United States.

The fashion brand presented a collection that featured a jacket adorned with the words: "My body, my choice", and a gown embroidered with a depiction of the female reproductive system.

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