Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission.

Converse sells Chuck Taylors purposely made to look dirty for £70

Retailer states that a ‘dirty wash treatment’ gives the trainers ‘a vintage look’

Sabrina Barr
Monday 20 July 2020 13:27 BST
Comments
Chuck Taylor All Star Basic Wash, £70
Chuck Taylor All Star Basic Wash, £70 (Converse)

It is not unreasonable to expect a pair of new shoes to look, well, new when you buy them. The fresh-out-of-the-box appeal is usually the reason people opt for new and not second-hand shoes when they do so – despite the latter being a more eco-conscious way to shop.

So it comes as quite a surprise that Converse seems to have overlooked this basic tenet of shopping, by releasing a pair of trainers designed purposefully to appear dirty.

We're not even talking slightly scuffed. If you were to take a quick glance at the trainers in question, you would not guess that they are a brand new pair of shoes, with grubby marks on the rubber and the grey colour of the canvas.

But lo and behold, they are – and they cost £70.

The trainers, which are called the “Chuck Taylor All Star Basic Wash”, are low-top and come in two colours: either navy and white or grey and white.

In the description for the product on the Converse website, it states that customers can “skip the break-in period” with these shoes, saying they have been given “an aged makeover”.

“A dirty wash treatment gives these classic Chucks a vintage look, straight out of the box,” it says.

Several Twitter users expressed their incredulity over the trainers, with one person questioning: “This... This isn’t a parody?!”

Chuck Taylor All Star Basic Wash, £70 (Converse)

Another person stated: “Could get them for a fiver in charity shops looking better than that.”

Converse is not the only retailer to have offered trainers intentionally made to look dirty for a hefty price.

In March last year, Gucci sparked criticism for selling a pair of shoes purposely made to look dirty for £615, with critics accusing the fashion house of “commercialising poverty”.

Meanwhile in September 2018, Italian designer shoe brand Golden Goose was condemned on social media for selling a pair of shoes for £400 that looked battered, featuring duct tape over the toes.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in