Emma Watson creates Instagram account to promote ethical clothing on Beauty and the Beast tour

Emma Watson (Getty)

Emma Watson is not letting a hectic film and press tour get in the way of her campaign work.

The actress is currently on the promotional trail for her latest film Beauty and the Beast where she stars in a remake of the Disney classic along with Downton Abbey’s Dan Stevens, Sir Ian McKellen and Emma Thompson.

On Sunday, Watson said she had started a new Instagram for fans that wanted to follow the press tour as she touched down in Paris for the first stop.

In the first post, Watson modelled a coat from fashion house Stella McCartney, who does not use any leather, fur or feathers in its clothing, and instead promotes using regenerated and recycled materials. She also worea jumper from Swedish brand Filippa K - which promotes recycled clothing - as well as non-leather trainers.

The sustainable fashion theme continued into the next two posts when she attended the first public screening of Beauty and the Beast wearing an Oscar de La Renta outfit which was all made in house in New York City and Burberry pumps handmade in Italy using organic silk.

The feminist campaigner has long been an activist for sustainable fashion and when promoting her 2015 film Regression she wore dresses by different fashion designers who use ethical and eco-friendly methods of production at each different event.