Calvin Harris goes from geeky DJ to Emporio Armani underwear star in new campaign

The Scottish DJ shows off his six pack in the Italian label's latest campaign as he fronts underwear, clothing and eyewear collections

Calvin Harris for Emporio Armani's autumn/winter 2015 campaign

Calvin Harris has stripped off for Emporio Armani in a revealing second campaign for the brand, in which he shows off his (ahem) impressive physique wearing nothing but a pair of briefs emblazoned with the Italian label.

Some might remember the Scottish DJ as a talented but ever-so-slightly geeky producer breaking into the music industry about eight years ago, but the 31-year-old has transitioned into a handsome, fashion-forward man, one of the world’s most renowned musicians, and now one half of the world’s highest-earning couples with his relationship with Taylor Swift.

Calvin Harris for Emporio Armani AW15

Harris will front the autumn/winter 2015 ads for the label’s men’s underwear, clothing, eyewear and watches lines -but it’s undoubtedly the underwear shots that have got fans attention on the Internet.

This is not the first time he has landed a job with the Italian brand. Last year Harris was revealed as the star of the spring/summer campaign.

Shot in New York by photographer Lachlan Bailey, the black-and-white portraits see him sporting a leather jacket, a pair of sunglasses with the reflection of a keyboard in the lens and black underwear.

Calvin Harris performs on stage in 2008. (Getty Images)

This look, however, is quite different from the questionable haircut he used to sport back in 2007. Since he moved to LA and hit the big time he's looks have changed rather drastically and this new photoshoot shows Harris at his best.