Fendi is the latest luxury brand to reintroduce its heritage monogram with an exclusive capsule collection in collaboration with Net-a-Porter.
After years of minimalism prompted by Phoebe Philo’s “Celine effect”, the fashion industry has finally renewed its love affair with the logo and, it’s safe to say, Fendi’s FF emblem is making a serious comeback.
For its spring/summer 2018 collection, Fendi restored doses of the print with a jacket-style fur coat worn by Kendall Jenner, while her sister, Kylie, was recently spotted wearing it head-to-toe with a corresponding baby stroller.
And now the signature design is really making its mark with a full, logo-laden line called the FF Capsule Collection.
Created in collaboration with luxury online retailer Net-a-Porter, the range celebrates Roman heritage and the iconic FF logo, the cornerstone of the collection.
Drawn from the Italian label’s 1965 design, the squared logo, updated from the original rectangular version, features heavily on every item with everything from monogrammed outerwear, knits, accessories and shoes on offer.
Embellishing a total of 37 pieces, the FF logo might have had its heyday in the 1990s, but somehow it feels more relevant now than ever before.
The capsule launched on Net-a-Porter as an exclusive worldwide preview on 13 April, with many items already selling out.
However, it will become available in selected Fendi stores and on the website from 14 May until the end of the year.
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