The capsule collection celebrates the Italian brand’s Roman heritage
The capsule collection celebrates the Italian brand’s Roman heritage

Fendi launches exclusive capsule collection with Net-a-Porter

The brand logo trend is making a comeback. Complete your head-to-toe look (yes, really) with a piece from Fendi’s new range

Sarah Young
Saturday 21 April 2018 14:06
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Fendi is the latest luxury brand to reintroduce its heritage monogram with an exclusive capsule collection in collaboration with Net-a-Porter.

After years of minimalism prompted by Phoebe Philo’s “Celine effect”, the fashion industry has finally renewed its love affair with the logo and, it’s safe to say, Fendi’s FF emblem is making a serious comeback.

For its spring/summer 2018 collection, Fendi restored doses of the print with a jacket-style fur coat worn by Kendall Jenner, while her sister, Kylie, was recently spotted wearing it head-to-toe with a corresponding baby stroller.

Fendi, Printed Silk Crepe de Chine Shirt, £950, Net-a-Porter

And now the signature design is really making its mark with a full, logo-laden line called the FF Capsule Collection.

Created in collaboration with luxury online retailer Net-a-Porter, the range celebrates Roman heritage and the iconic FF logo, the cornerstone of the collection.

Fendi, Kan I Flocked Leather Shoulder Bag, £2,090, Net-a-Porter 

Drawn from the Italian label’s 1965 design, the squared logo, updated from the original rectangular version, features heavily on every item with everything from monogrammed outerwear, knits, accessories and shoes on offer.

Embellishing a total of 37 pieces, the FF logo might have had its heyday in the 1990s, but somehow it feels more relevant now than ever before.

Fendi, Printed Silk-Georgette Midi Skirt, £1,450, Net-a-Porter

The capsule launched on Net-a-Porter as an exclusive worldwide preview on 13 April, with many items already selling out.

However, it will become available in selected Fendi stores and on the website from 14 May until the end of the year.

Fendi, Kan I Small Flocked Leather Shoulder Bag, £2,190, Net-a-Porter
Fendi, Logo-Jacquard Stretch-Knit and Mesh Sock Boots, £790, Net-a-Porter

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