Grimes revealed as face of adidas x Stella McCartney campaign in new photo shoot

Designer describes singer as a ‘true trailblazer’

Grimes stars as the face of new adidas x Stella McCartney campaign (Stella McCartney)

Stella McCartney has announced Grimes as the new face of the adidas by Stella McCartney autumn/winter 2019 collection.

On Monday, the British fashion designer revealed the news, describing the Canadian singer as the “perfect embodiment” of the label’s ethos.

“She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives,” McCartney said of the “Oblivion” singer.

This isn’t the first time McCartney and Grimes have teamed up together in the name of fashion.

In 2016, the singer joined Madonna’s daughter Lourdes Leon and actor Amanda Stenberg in a video for McCartney’s Pop perfume video campaign.

Grimes stars as the face of new adidas x Stella McCartney campaign (Stella McCartney)

At the time, McCartney described the Vancouver-born performer as “refreshing”, telling ELLE UK: “Her style is bold, courageous and honest. She doesn't compromise herself for anyone.

“There aren't many people like that. Grimes is a one-off.”

The 31-year-old regularly speaks out about climate change. Earlier this year, the singer announced that her fifth album, Miss_Anthropocene, would be a concept record about “the anthropomorphic Goddess of climate Change”.

McCartney’s choice of Grimes comes as part of the designer’s ongoing effort to reduce the environmental impact of fashion.

The up-coming collection features several eco-friendly cutting-edge fabrics including recycled polyester and Econyl yarn.

Grimes stars as the face of new adidas x Stella McCartney campaign (Stella McCartney)

The collection's pieces, which includes a long-sleeved knitted top, include graphic prints and bold mesh structures.

“Performance and style are at the heart of every piece adidas by Stella McCartney creates, but we believe that this shouldn’t come at a cost to the planet,” says McCartney of the designs.

“Our focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear.”

The news comes days after the designer debuted the world’s first full recyclable hoodie.

The "Infinite Hoodie" is composed of 60 per cent NuCycl™ fibre, a material made using the threads from old garments, and 40 per cent organic cotton that has been diverted from landfills.

Made in partnership with textile innovations company Evrnu, the hoodie is designed to be reused and remade in the future.

Last month, Taylor Swift announced she was collaborating with McCartney on a new collection.

“She’s been a friend for a really long time, and also just a woman I respect so much,” Swift said of McCartney during an Instagram Live.

Select pieces from the adidas by Stella McCartney autumn/winter 2019 collection will be available online from Monday 15 July on adidas.com and stellamccartney.com.