H&M and Giambattista Valli unveil campaign starring Kendall Jenner and HER

Collection drops online and in stores on 7 November

H&M has unveiled new campaign imagery for its highly anticipated collaboration with Giambattista Valli, with Kendall Jenner and HER modelling the collection.

The high street retailer has become renowned for its annual designer collaborations, with previous partners including Moschino, Erdem and Versace.

The collections almost always sell out, and it’s likely Giambattista Valli’s will prove just as popular, with key pieces including a tiger print suit and a fuchsia tulle gown.

The campaign was shot by acclaimed fashion photography duo Mert and Marcus in a range of decadent Roman settings in keeping with Valli’s Italian heritage.

In one image, Jenner poses in an elaborate maze wearing one of the collection’s most dramatic pieces: a scarlet tulle gown with a billowing train. In another, the 23-year-old reality TV star-turned-model is pictured in a black embellished mini dress.

Italian fashion influencer and designer Chiara Ferragni also stars in the campaign, posing in a strapless cocktail dress with lace floral detail.

Other famous faces featured in the campaign include DJ Clara 3000, model Luka Isaac, musician Chris Lee and actor Cameron Monaghan. H&M has also released a short film featuring its starry ensemble cast roaming around the Roman settings in which they were photographed.

See the full campaign imagery by clicking through the gallery above.

The H&M x Giambattista Valli collection will be available online and in stores from 7 November.