Karl Lagerfeld L'Oreal makeup collection to launch

Collaboration to go on sale during Paris Fashion Week

Sarah Young
Tuesday 25 June 2019 15:16
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Cosmetics company L'Oreal Paris is launching a makeup collection with the late Karl Lagerfeld.

As A-list guests including Cara Delevingne and Gigi Hadid marked the death of legendary fashion designer at his “Karl Forever” memorial on Thursday, it seems plans were already in place to continue the creative director’s legacy.

On Tuesday, L’Oreal and the Karl Lagerfeld fashion house announced the news on Instagram with a photograph of model holding a newspaper titled The Daily Lagerfeld.

“Two iconic Parisian brands are joining forces: KARL LAGERFELD will collaborate with @lorealmakeup to create an exclusive makeup collection,” the caption read.

“Launching worldwide in September 2019. #KARLXLOREALPARIS.”

The collaboration is one of many projects that Lagerfeld initiated before his death in February and is expected to channel the designer's “rock-chic style” and “sense of Parisian elegance”.

Speaking on the upcoming launch Caroline Lebar, head of image and communication at the Karl Lagerfeld fashion house, said: “This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up”

“Karl liked it when a collaboration resonated with a brand and would make a real impact on many people.”

Délphine Viguier-Hovasse, L'Oreal Paris' global brand president, added that the collaboration with Lagerfeld is “particularly meaningful” to the beauty giant.

“While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires,” Viguier-Hovasse explained.

Currently, information regarding products and price points is being kept under wraps, however, it has been confirmed that the collection will launch during Paris Fashion Week which runs from 23 September to 01 October.

While a cosmetics range might sound like a surprising move for Lagerfeld, the late designer actually had a great appreciation for makeup, using eyeshadow rather than coloured pencils to create his fashion illustrations.

Lagerfeld was also no stranger to makeup collaborations, having released collaborations with Australian beauty company ModelCo in 2018 and American beauty retailer Sephora in 2011.

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While the former consisted of eyeshadow palettes inspired by his famous pet cat Choupette and light-up lipsticks, the latter was a “Designer of the Year” collection that encompassed everything from nail polishes and lipsticks to makeup bags.

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