Kelly Rowland to appear in Diddy's fragrance ads

(AFP PHOTO/ANDY BUCHANAN)

The former Destiny's Child member will lend her face to the rapper's upcoming Empress scent.

The female counterpart to Diddy's men's fragrance I Am King, launched in 2008, Empress will also be released under his Sean John label and sold exclusively at Macy's stores.

"I created Empress for the woman who is powerful beyond all others. She is greater than a queen; she is the ruler of her universe," Diddy told Women's Wear Daily in typically humble wording.

The new floral will feature lime pie, mandarin, star fruit, and cranberry as top notes, a heart composed of raspberry, peony, passion flower, cardamom, and ambrette seeds, followed by a base of vanilla, caramel, sandalwood, and musk.

Diddy's foray into perfumes follows launches by fellow rappers Usher, who introduced Usher for Men and Women as well as Usher VIP, and Jay-Z, who created a signature fragrance for his Rocawear label.