The campaign features one of the most representative casts yet
The campaign features one of the most representative casts yet

L’Oreal and The Prince’s Trust launch new campaign to boost young people's confidence

It aims to help raise the confidence of 10,000 young people across the UK

Sarah Young
Thursday 23 February 2017 17:33

The call for more diversity in fashion and beauty campaigns has not gone unnoticed, with many brands taking strides to become more inclusive but, L’Oreal Paris UK is taking things one step further.

With the help of ambassador Helen Mirren, the brand, which have long been advocates of body positivity, are partnering up with The Princes Trust to launch the ‘All Worth It’ initiative – a three year project which will offer up to 10,000 young adults confidence training all over the UK.

Alongside Mirren, the campaign features one of the most representative casts we’ve seen yet with men and women of all ages, body types, races and abilities.


From Hijabi beauty blogger Amena; beauty blogger Jordan Bone who is in a wheelchair, author Katie Piper who survived a sulphuric acid attack, plus-size model Jada Sezer and an apparently pregnant Cheryl, the campaign includes a diverse troupe of inspirational figures.

“Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today,” Mirren said at the launch event.

“Nowadays, I think social media is affecting people’s confidence, but we need to remember that the essence of being human has not changed. We need to hold on to that fact.”

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