Love Island 2019: How to buy the Islanders' wardrobes
The ITV2 show has a new fashion sponsor for this year
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
After months of anticipation, Love Island is back on UK screens – and viewers are already discussing how they can emulate the islanders’ distinctive style.
From the neon swimsuits and mesh cover-ups to the glitzy dresses and colourful co-ords, fashion fans can get their hands on almost every item worn by participants on the ITV2 reality show via I SAW IT FIRST, its new sponsor for 2019.
Last year Love Island had a similar partnership with Missguided, prompting a 40 per cent rise in sales for the online fashion brand with specific items seen on the show spiking up to 500 per cent in terms of sales.
Clearly, the Love Island look is one that is highly sought-after.
Fans can purchase outfits as worn by the cast from either ISAWITFIRST.com, which was founded in Manchester in 2017, or via the Love Island app.
After the first episode of series five aired on Monday 3 June, a number of outfits as seen on the show were immediately available to buy, including Amy Hart’s blue under strap bikini and Amber Gill’s white button front ribbed bikini.
“We’re absolutely thrilled to be partnering with Love Island this year,” says Leanne Holmes, brand director at ISAWITFIRST.com, who describes the brand’s aesthetic as “perfectly aligned with that of Love Island”.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments