After months of anticipation, Love Island is back on UK screens – and viewers are already discussing how they can emulate the islanders’ distinctive style.
From the neon swimsuits and mesh cover-ups to the glitzy dresses and colourful co-ords, fashion fans can get their hands on almost every item worn by participants on the ITV2 reality show via I SAW IT FIRST, its new sponsor for 2019.
Last year Love Island had a similar partnership with Missguided, prompting a 40 per cent rise in sales for the online fashion brand with specific items seen on the show spiking up to 500 per cent in terms of sales.
Clearly, the Love Island look is one that is highly sought-after.
Fans can purchase outfits as worn by the cast from either ISAWITFIRST.com, which was founded in Manchester in 2017, or via the Love Island app.
After the first episode of series five aired on Monday 3 June, a number of outfits as seen on the show were immediately available to buy, including Amy Hart’s blue under strap bikini and Amber Gill’s white button front ribbed bikini.
“We’re absolutely thrilled to be partnering with Love Island this year,” says Leanne Holmes, brand director at ISAWITFIRST.com, who describes the brand’s aesthetic as “perfectly aligned with that of Love Island”.
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