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Matches Fashion to launch new bridal section with designs from Ganni and Christopher Kane

More than 250 unique pieces have been created by designers for the section

Olivia Petter
Wednesday 22 January 2020 10:12

Luxury e-tailer Matches Fashion has launched a new wedding and white occasionwear section.

Finding a wedding dress is no mean feat. Once you get over the basic hurdles – not too frothy or tight – it comes down to finding something at an appropriate price. Again, not easy when the average wedding dress costs between £900 and £3,000.

Then, if you’re an eco-conscious shopper, it’s about finding something you will wear more than once

Thankfully retailers like Matches are catching on: the new dedicated space will feature 250 unique pieces created especially for the launch by designers including Christopher Kane and cult Danish brand Ganni.

The section will also comprise 30 bespoke collections from famed British bridal designers such as Emilia Wickstead and Vivienne Westwood.

Model wears Rat and Boa mini dress and boots by Ssone.

Speaking to The Financial Times, Christopher Kane said: “Women have shifted from the mindset that the outfit can only be worn on the wedding day.

“We also know the emphasis is not only on the wedding dress itself, but outfits for pre- and post-wedding events.”

Kane has designed a number of limited-edition pieces for Matches Fashion’s new bridal section, including a cream tuxedo.

Other designs that will feature in the section are a far cry from conventional wedding garb, including a Paco Rabanne chainmail mini dress and a high-necked gown by Erdem.

You can shop Matches Fashion’s new bridal section from 22 January.

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