Think pink: Why menswear is borrowing from the girls this summer

If Drake can wear it, why can’t you?

At Topman models marched out in pastel pink suits and tracksuit co-ords (Getty Images)

While the notion of gendered stereotypes is waning thanks to Gen Z’s celebration of individuality, it seems we have a way to go until pink is considered a ‘safe’ shade for men.

Traditionally fairly gender neutral, it wasn’t until the middle of the 20th century that domestic ideals fuelled a rise in pretty pink marketing, and thus an association with all things feminine and fluffy.

That being said, a change is in our midst with the menswear palette evolving in a seriously big way for 2017.

Once again, designers have propelled the rosy hue into the fashion forefront as a younger generation celebrate the fluidity of gender.

At Gucci’s final menswear show, a collection inspired by travel saw creative director Alessandro Michele journey through the colourwheel with everything from green riding coats, red polonecks and even a yellow rainmac taking centre stage.

But, in this density of colour pink stood its ground. Here the shade cropped up on tailored trousers, suit jackets and delicate rose embroidery.

At Gucci the shade cropped up on tailored trousers, suit jackets and delicate rose embroidery (Rex Features)

Closer to home, Topman Design served up a bevvy of sunburnt Brits with a lucid take on subcultures. From Mods and Teddy Boys to 1980s Casuals, classic sportswear pieces and conventional tailoring was given a subversive twist - think Pearly King emblems, towelling polo shirts and snaffle deck shoes to boot.

But the fun didn’t stop there though, as models marched out decked in pink sweatshirts emblazoned by one of Britain’s greatest seaside destination – Margate – while others sported pastel pink suits and tracksuit co-ords.

Pink and White Fine Stripe T-Shirt, £15, topman.com

The trend was seen elsewhere too with J.W. Anderson’s floorlength tunics, Xander Zhou’s trailing hoodies and Haider Ackermann’s signature tailoring in bubblegum pink.

Admittedly, it can be tough for men to get past the prejudicial walls of wearing this rosy hue but if standard-bearers of masculinity like Tyler the Creator, Drake and even Skepta are wearing it, then why shouldn’t you?

Oliver Spencer, Ambleside Suede Sneakers, £170, mrporter.com

Now, we’re not saying you should attempt to go all-pink-everything. Instead, if you’re looking for a way to incorporate it into your wardrobe, play it safe with one single item – whether it’s a simple tee worn under your tailoring, a pair of trainers or some socks.

Wicker Tailored Cotton Shorts, £70, reiss.com

Neon Pink Hoodie, £25, topman.com

Soulland Erik Jeans, £123, farfetch.com

Short Sleeve Twill Shirt, £55, cosstores.com