Down to earth: This summer’s must-have menswear colour is stone

Give your wardrobe a normcore nuance with neutral tones this season

Sarah Young
Wednesday 14 June 2017 16:35 BST
Topman Design contrasted bold seaside insignia with varying shades of sand
Topman Design contrasted bold seaside insignia with varying shades of sand (Getty)

If you’re seeking diversion from drab winter hues but super-sunny brights aren’t quite your thing, neutral tones of stone and sand offer some much needed light relief this season.

While this is a trend that’s by no means been an overnight sensation, a healthy dose of normcore has seen soft tonal dressing enter our wardrobes in recent years.

On the runway, designers made light work of looking good with Topman Design contrasting bold seaside insignia with varying shades of ashen sand.

From teddy boy slim-fit suits, to high-waisted trousers, safari jackets and two-piece tracksuits, creative director Gordon Richardson completed each tonal look with ivory woven loafers.

Similarly, Astrid Andersen’s signature sports-inspired styles ditched bright colours in favour of slate while Bobby Abley’s Disney designs saw boxy, cropped jackets and over-sized trousers swathed in dusty desert tones.

Over at Liam Hodges, the designer teamed up with Dickies for a high-end take on traditional workwear with muted military hues like sand and beige adorning everything from bomber jackets to baggy shorts.

Topman Design contrasted bold seaside insignia with varying shades of sand (Getty Images) (Getty)

It was a trend that continued beyond London Fashion Week Men’s though with the likes of Versace contrasting royal purples with soft, stone trenches and lightweight silk shirts.

Knowing what to wear in warmer climes can be confusing but, while tonal dressing might at first seem daunting, building a look around a single colour is relatively simple.

Both bold and sophisticated, stone comes in a variety of shades, which makes it super-easy to add into a tonal look as you can mix them together without it looking too heavy.

If you do want to add a little dimension, try incorporating hues like dusty pink and desert beige. Easily matched to a lighter stone colour, they will work together to create a slick combination that’s both uniform and commanding in the same breath.

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