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Naomi Campbell calls on Vogue to launch African edition

The supermodel's comments have been met with mixed reactions

Rachel Hosie
Tuesday 03 April 2018 11:27 BST

Naomi Campbell has urged Condé Nast to launch an African edition of Vogue.

The supermodel made the comments when she was in Lagos, Nigeria to walk in two shows that were part of Arise Fashion Week, an event that calls itself Africa’s premier fashion showcase and displays 45 designers from 14 countries.

Campbell, who is British Vogue’s contributing editor, explained that she believes the launch of an African edition of the style bible would be an appropriate way to recognise the continent’s contribution to the global fashion industry.

“There should be a Vogue Africa,” she told Reuters. We just had Vogue Arabia — it is the next progression. It has to be,” she said.

Campbell was referring to the new edition of the magazine which launched in the Middle East last year.

“Africa has never had the opportunity to be out there and their fabrics and their materials and their designs be accepted on the global platform… it shouldn't be that way,” she went on.

“People have come to realise it is not about the colour of your skin to define if you can do the job or not.”

However Campbell’s comments have received a mixed reaction, with some people claiming that it would be better to champion existing African fashion titles rather than launch a new Vogue.

But others support Campbell’s views, arguing that the continent should have multiple editions of the magazine.

There are currently 27 versions of Vogue published by Condé Nast around the world, in countries including Thailand, Bulgaria and Turkey.

Vogue has come under fire for not being diverse enough over the years, and recently new editor of British Vogue, Ghanaian-born Edward Enninful, was criticised for a cover stating “We need to talk about race” which featured two blonde, white women.

A spokesperson for Condé Nast International told The Independent:

"We’re extremely excited by the possibilities of launching titles globally and beyond what people may perceive as the traditional Condé Nast home territories. Each new launch is vigorously examined, and we take a number of things into consideration before launching a new title, including how much is spent on fashion in that locale, the availability of the right talent and how we enter that market.

"Talent is so important not only to create our magazines but also to ensure that the market has a good landscape to write about and work with eg a strong fashion community in the case of Vogue. We are thinking about how - be it with print or in some new markets as a pure digital play with a strong focus on mobile. We also weigh the long term viability before making a decision, that we can stay for the duration.

"We have considered Africa as a possible market for Vogue. It is something that we are looking at, but we don’t want to rush or make any quick decisions."

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